CloudRoute is a paid demand-gen partner for AWS consultancies. We generate, qualify, and route deals — you close and execute. Quarterly contracts from $5K / mo, billed monthly.
Membership commits you to a 90-day cycle, billed monthly. Aligned with our routed-lead guarantee window. Commission on closed deals comes on top. We match you to the right scope on the discovery call.
Four steps, in order. Demand, qualification, routing, delivery. Each one tightens the funnel.
If we do not route at least ten qualified, scoring-passed opportunities to your firm in your first 90 days, your next quarter of membership is on us. We keep working until they arrive.
We priced this against the cost of building the same demand engine in-house — SDRs, content, paid acquisition, qualification analysts.
Most demand-gen options for AWS partners are some flavor of marketplace listing, hired SDR, or generic lead-gen agency. Here is how they actually compare.
| CloudRouteus | AWS Marketplace | Outbound SDR hire | Cloud lead-gen agency | |
|---|---|---|---|---|
| Pre-qualified, scored leads | ✓ Yes | — No | Sometimes | — Rarely |
| Written readiness assessment | ✓ Yes | — No | — No | — No |
| Region & specialty matching | ✓ Yes | Listing | — No | Generic |
| 90-day deal protection | ✓ Yes | — No | N/A | — No |
| Cost (effective monthly) | from $5K | $0+% | $8–12K | $10–20K |
| Time to first qualified deal | <30d | Months | 60–90d | 60–90d |
| Performance guarantee | 10 deals / 90d | — No | — No | — Rarely |
| Independent (won't take your work) | ✓ Yes | ✓ Yes | ✓ Yes | Often no |
Six things, in plain English. The point is to remove friction between qualified demand and your delivery team.
Already scoped through our discovery call and a written cloud readiness assessment. Real opportunities only.
A flat monthly membership keeps us focused on fit, not volume. Plus a referral commission on closed deals — no hidden fees, no markup.
We route by region, industry, technical fit, and tier. You will not waste cycles on poor-fit deals.
Once a lead is routed to you, it is yours for ninety days. No double-routing, no internal competition.
You receive a warmed-up client and a written cloud readiness report you can close on. The hard part is done.
Quarterly review. Partners who close well receive first look at the next quarter's flow.
Paid on invoice collection. You collect from the client, then settle within thirty days. Estimate your payout per deal type.
Numbers shown for the entry tier ($5K/mo, 8 routed deals/quarter). Larger firms scale up. We'll walk through your tier's economics on the discovery call.
From signed contract to first routed deal in under two weeks. From sign to guarantee check, exactly ninety.
We cap each region at three to five partners to protect routing fairness. 14 of 36 slots open right now.
Anonymized for privacy. Full directory shared with members at kickoff.
Eight clauses, no boilerplate. The full agreement is two pages and signed at kickoff.
Quarterly. Membership commits you to a 90-day cycle, billed monthly at the rate set on your kickoff call (from $5K). The cycle aligns with our routed-lead guarantee window.
None. Keep your own pipeline. We route leads, you deliver. We do not require category lock-in.
You agree not to directly solicit leads we introduce for twenty-four months post-introduction. Standard, mutual, plain English.
A ninety-day protection window from the day we hand off. After that, the lead returns to the pool.
If close-rate falls below 20% on routed deals over a six-month window, we pause routing and review together. No surprises.
A fifteen-minute monthly pipeline sync. A quarterly performance review. Nothing more.
At the end of any quarterly cycle with thirty days' notice. Existing deals in flight are honored to completion.
Membership billed monthly. Commissions paid on invoice collection — you collect from the client, then settle with us within thirty days.
Free models pay themselves through commission, hidden fees, or selling your data — which means they are incentivized to push volume, not fit. Membership keeps us focused on routing the right deals to the right partners. You also get a slot guarantee, written readiness assessments, and the routing priority that comes with paid status. Most "free" options will not deliver a single qualified deal in the same window.
Our 90-day guarantee covers it: if we do not hit your routed-lead target in your first quarter, your next quarter is free. We keep working at no cost until the pipeline catches up. The exact target is set with you on the kickoff call based on your firm's deal-size band.
No. Run your own outbound, your own paid, your own partner relationships. We add a stream, we do not replace yours.
A prospect that has completed our 30-minute discovery call and passed our written cloud readiness assessment. Real budget, real timeline, real workload. Not an MQL, not a cold reply.
Demand-gen has a ramp curve. Thirty days is not enough to judge supply, and our guarantee is built around 90-day cohorts. The contract is quarterly across all tiers. Billing is monthly so cash flow stays clean.
We pause routing and review together. Usually it is a fit issue we can tune — wrong industry, wrong deal-size band, wrong handoff. We adjust before we resume.
You do. Once routed, the deal is yours for 90 days, and the client relationship is yours indefinitely once closed. CloudRoute does not stay in the loop.
SEO and content for high-intent AWS keywords, paid acquisition on LinkedIn and Google, advisory partnerships with AWS account teams, and inbound from our published assessments. All channels feed one funnel.
We curate, not aggregate. Each partner is vetted on tier, specialty, delivery history, and client references. No firm pays us to be listed.
Three principles. They explain every routing decision we make.
Judgment is more valuable than labor.
The best partner is rarely the one who bids loudest.
Independence is a feature. We protect it.
Three short steps. We will review and respond within one business day.